CRAFTiDA Story

Welcome to CRAFTiDA®, your destination for DIY art and craft kits! Discover a world of creativity with our carefully curated collection, including cross-stitch, paint-by-numbers, latch hook, paper quilling, crochet, and felting kits. Whether you're a beginner or an experienced crafter, our kits provide everything you need to unleash your imagination and create something truly unique. Join our community of makers and start crafting your own masterpiece today with CRAFTiDA®.

How it all started

Cross stitch has been my lifelong hobby passed down to me by my mother. I grew up in a house where every wall was covered by framed cross stitch designs and every tabletop and counter had a crochet doily on it – all handmade by my mom and later by me. 

Ever since I can remember I was into all sorts of crafts; crochet, macrame, knitting, felting, painting – I’ve done and loved it all.

I’d always wanted to start my own business, to create my own brand that combined all my passions and hobbies and nurtured my ideas for CRAFTiDA and the products I wanted to create for a long time. But with a full-time job and a small child there was just never enough time to be able to really commit to this idea.

When COVID-19 lockdown hit and I ended up on furlough, I realised that this was my time and I needed to stop holding back and just go for it! That year gave me the opportunity to start my business without distractions, so in a strange way, I’m actually quite grateful for it.

I started small, with just a few cross-stitch kits, then added painting by numbers – another hobby that I enjoy, followed by diamond painting, latch hook and paper quilling kits. And we are still growing…

“Love What You Do & Do What You Love” has really become a reality for me.

Our mission for CRAFTiDA is to be a premium quality arts & crafts brand that inspires people to express their individual style, allows them to unleash their creativity and gets their creative juices flowing.

Whatever your skill level, you can find something unique and create your own masterpiece with one of our DIY craft kits.  There is something very therapeutic about making something yourself, it allows you to distress and relax your mind, it gives a sense of pride and accomplishment.

Michelle Wade / Founder of CRAFTiDA